American Teens' Favorite Shoe
Dylan Milne, Jack Boyer, Lacey Ewing, and Stacie Humble

Throughout the years, fashion trends among American teenagers have changed drastically. One of the biggest components of American fashion are shoes.
Hypothesis: We believe that Nike will be the most popular brand of shoes among American Teenagers.

Survey: We asked 30 teenagers at Bella Vista High School to find out what is the most popular shoe, what reason they buy the shoe, and how much they are willing to spend on them.


Results:
Lakai
Vans
Birkenstock
Sperry
Converse
Nike
Air Walk
Puma
Keds
Sketchers
Giuseppe Zanotti
1
4
3
1
5
8
1
1
1
1
1
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Support Small Business
Quality
Comfortable
Appearance
Brand Name
1
6
13
7
3
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$15
$20
$25
$30
$50
$60
$75
$80
$90
$130
$180
$250
$300
$600-800
1
2
1
3
6
4
1
2
1
1
1
2
1
2
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Recent History:
Nike
Nike began distributing their shoes out of the back of Phil Knights car. He wanted to create a lighter and more durable shoes for the runners in Oregon. As his company grew, he created a plan to create a good quality shoe for a low price that could be produced in Japan and shipped for distribution in the United States. Knight and his business partners made over a million dollars and decided to make the name official. The company name Nike and The Swoosh were trademarked in 1971. The company continued to make millions of dollars on the 70's and continued this trend into the 90's when they were named Marketer of The Year. By the year 2000, Nike made 12 billion dollars in sales and according to their own website, in 2015, in one fiscal year, they generated over 30 billion dollars for the corporation.
70's

In the 1970's, shoe preference among teens differed drastically from today's styles. Girls wore platform shoes and

guys wore high heeled shoes to match the styles of David Bowie, Peter Frampton, and The Jackson 5. The Hippie

movement of the time also inspired an increase in sandal wear. Companies such as Kork-Ease and Birkenstock

were worn quite often. Sneaker brands like Nike and Vans were also

very popular.

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80's

In the 1980's, athletic shoes were some of the top choices in shoes. Companies like Converse, Adidas, New Balance, and Nike were popular among teens. Much of what kids wore were based off of popular movies and trends within Hollywood.
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Conclusion
Clearly shoe preference among teens in American has changed a lot over the decades, however some trends have stayed or seen a revival. 10% of teens still wear Birkenstocks, a common sandal in the 70's and now today as well. Also brands such as Converse (17%), Vans (13%), and most popular, Nike (27%), all have seen success since the beginning of their company, all they way up until present day. Trends will come and go, we will look back on some and wonder why we even wore those and other shoes may even stay popular into the future. Perhaps these shoes have stayed around not for their style or trend value, but because of their comfort. 43% of teens said they wear the shoes that they do simply because they are more comfortable than other brands. 20% of the surveyed audience choose their shoes based on the quality of the product. If we add a third factor, price, into the equation of teen shoe choice, we can gain even more knowledge into why these companies have remained so popular for so many years. 30% of teenagers were willing to pay between $50 and $60 for their favorite pairs of shoes. Vans and Converse run about $50-$60 which makes sense for such a large amount of people willing to pay that amount of money. 43% of students fell between the price range of $60-$300 which are where most Nike's are priced at. Clearly teenagers are willing to spend the money to get a comfortable shoe that is current with the trends.

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Sources
http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html
http://www.complex.com/sneakers/2012/07/20-70s-sneakers-you-need-to-know/
http://www.liketotally80s.com/2009/05/weekly-countdown-050409/